Adwords is a lousy piece of crap.

Whilst being one of the most awfully designed pieces of marketing software on the planet, Adwords is also the most essential. Unfortunately, using it can feel like having your lunch money stolen by the big kids. But all is not lost! There are a few basic steps you can take right now to start seeing great results.

"This book is a brilliant distillation of everything you need to get started using Google Adwords. It's a topic that has been written, spoken and blogged about at length but is generally too overwhelming for the average business owner. This book is super accessible and presents a down to earth approach that demystifies the confusing world of AdWords giving you a way to start your campaign right away"

Andrew Warner

You don't need to be an expert.

There are thousands of blogs, books, webinars and podcasts that aim to teach you every little thing about Adwords. In most cases, the level of detail is totally unnecessary. All you want to do is get your campaign going and get on with your life. I want to share the essentials with you so you can start getting results immediately. In under three hours, this book will give you a concrete approach to follow. You can stop wasting time and money and take control of your Adwords campaign.

People are searching for your business right now.

They just can't find you. It's all about targeting the right customers the right way. This book will help you work out how people are searching for your business. With this knowledge, you can build a simple approach that lowers your cost per click and targets the right customers. This approach is totally scalable across all business types and sizes, whatever the budget.

100% Money Back Guarantee

This information is based on my direct experience so I know it works. That's why I'm more than happy to make this guarantee. If you follow the steps I put forward, I guarantee you will be satisfied with the outcome and possibly even weep tears of relief.*

*actual tears may not be wept.

Take all the guesswork and frustration out of AdWords for just $297


100% money back guarantee. No questions asked.

What business owners are saying about "Your First 3 Months on AdWords"

What's in the book?

Take all the guesswork and frustration out of AdWords for just $297


100% money back guarantee. No questions asked.

About the Author

I'm Iain Dooley. I live in the Central Coast of NSW, Australia with my wife and our 2 daughters.

I run a software company called Working Software. We run all our "digital services" (web design, hosting, SEO, SEM, SMS and email marketing etc.) through an online marketing brand called Decal Marketing.

I wrote this book after spending thousands of dollars and hundreds of hours learning how to get profitable leads through AdWords. We now use this system for all of our clients, and I'd like to share it with you.

There are a number of tools, processes and systems we have developed as part of our business and I will be progressively releasing these as information products.

Your First 3 Months on AdWords is the first of this series.

If you have anything you'd like to say to me please don't hesitate to get in touch. My email address is

Questions and Answers

  • How can I trust you?
  • Authenticity is key to online trust.

    You can find out more about me online:

    • I am dools on Hacker News

    • I am @iaindooley on Twitter

    • Working Software has a Facebook page

    • Working Software is on Twitter

    • I am on LinkedIn (feel free to connect with me - just mention this book in your invitation)

    • We (Working Software) have created a cool CMS that you might have heard of

    • I'm closely involved with - a co-working space located in Sydney, Australia

    Also, I'm selling this book through Gumroad, the online payment platform of choice for many successful eBook authors such as Nathan Barry and Sacha Grief.

    Gumroad don't work with just anybody, and I had to go through an approval process to become authorised to sell using their system.

  • If this information is so valuable, why aren't you protecting it?
  • The world is a big place. The number of advertisers on Google is estimated somewhere in the vicinity of 2 - 3 million, spending an estimated 37.9 billion dollars per year on AdWords.

    It would be impossible for me to sell enough copies of this book to present a significant threat to my livelihood or those of my clients.

    If this does end up happening then I will be a millionaire many times over in which case you can catch me not caring with an enormous cocktail on the private island of my choosing.

    This outcome seems highly unlikely but I am totally open to it.

  • Will you really give me a refund?
  • Yes I will. I strongly believe that this information will transform your business as it already has done for my clients.

    If you're not happy with the results, send an email within 6 months of purchase to [email protected] with the subject line "Adwords refund" and I'll refund your money immediately without requiring you to provide a reason.

    I will ask you why you wanted a refund (ie. Did you not like the book? Was the price too high? Decided against using AdWords?) but I will provide you with a full refund first, and ask questions later.

  • $297 seems a lot for a book. Why so much?
  • I charge my corporate clients thousands of dollars to do exactly what I am outlining in this book. This is my way of sharing my knowledge with with smaller businesses for a discounted fee.

    This book is the result of tens of thousands of dollars and years of trial and error as I built my business. As a result, the information presented is incredibly valuable and will enable the reader to make lots of money, save lots of money or both. What I am selling here is what I have learned, condensed into a simple, easy to replicate system. I am letting you stand on the shoulders of everything I have learned and, believe me, if I could go back to the start of my Adwords adventures and pay 10 times this amount, I would gladly do so in order to save myself the money, time and tears.

    In fact, the information in this book is so repeatable and scalable that you could conceivably start a consulting business solely using the system presented here and make a reasonable living out of it.

    I so firmly believe in the system that I am presenting in this book that I am offering a 100% money back guarantee. If you genuinely practice these techniques and don't see a value, just let me know within 6 months of purchase and I will refund the cost of the book.

  • Why are you selling this book instead of selling consulting services using the information in this book?
  • I do sell consulting services using the information provided in this book, however the prices that I sell those services at intentionally place them out of reach of most small businesses.

    The businesses that I do want to sell to, are big enough that even if the system is laid out in a book like this they'd still rather just pay Decal Marketing to handle it all for them.

    By distilling key parts of our marketing systems into information products, I can service the lower end of the market profitably whilst raising the profile of my company allowing us to pitch to larger clients in the future.

    Basically, by publishing this book successfully, Decal Marketing becomes synonymous with "Awesome AdWords Execution".

  • Couldn't I start a competing consulting business using the information provided in this book?
  • You sure could, and if you do I'd love to hear from you. Let me know how you go by emailing

With a money back guarantee, you have nothing to lose!

Take all the guesswork and frustration out of AdWords for just $297


100% money back guarantee. No questions asked.

I really hope you find this book useful. I think it's an absolute crime that Adwords is so difficult to use. Share your stories with me and let me know how it goes: