"This book is a brilliant distillation of everything you need to get started using Google Adwords. It's a topic that has been written, spoken and blogged about at length but is generally too overwhelming for the average business owner. This book is super accessible and presents a down to earth approach that demystifies the confusing world of AdWords giving you a way to start your campaign right away"
There are thousands of blogs, books, webinars and podcasts that aim to teach you every little thing about Adwords. In most cases, the level of detail is totally unnecessary. All you want to do is get your campaign going and get on with your life. I want to share the essentials with you so you can start getting results immediately. In under three hours, this book will give you a concrete approach to follow. You can stop wasting time and money and take control of your Adwords campaign.
They just can't find you. It's all about targeting the right customers the right way. This book will help you work out how people are searching for your business. With this knowledge, you can build a simple approach that lowers your cost per click and targets the right customers. This approach is totally scalable across all business types and sizes, whatever the budget.
This information is based on my direct experience so I know it works. That's why I'm more than happy to make this guarantee. If you follow the steps I put forward, I guarantee you will be satisfied with the outcome and possibly even weep tears of relief.*
"I have read many Adwords training books however none of them provided the tools or methods required to effectively create an Adwords campaign and optimise it. Iain showed me what needs to be done on a daily, weekly, and monthly basis. He also explained what the most important aspects of Adwords are. I am now using his methods on all my clients and achieving fantastic results. Most of the targeted keywords are getting a 10/10 quality score resulting in a dramatic reduction in Cost Per Click. I highly recommend Iain’s methods to anyone who either manages Adwords Campaigns or wants to maintain their own Campaigns."
"Google supposedly helps you optimise your Adwords via their support, but honestly that did nothing for me – they just followed the script. Using Adwords before ‘First Three Months’ was like shooting in the dark and watching your wallet get thinner. This solid approach removes guesswork and makes your online marketing campaigns a scientific and very controlled process. Once you go through this you will be able to just turn the budget tap on, and sales profits will pour out the other side. Iain taught me everything (important) that I know about Adwords!"
"I was able to get the basics the first time I read this through in less than 3 hours, but I still keep the text and videos handy as a reference. The style of instruction is very appealing and clear to me. The video narration is at the right pace and addressing what’s on the screen properly. As a matter of fact it’s probably one of the best examples of educational video I’ve seen! Not even once did I have to rewind to check 'what did he say' or 'hang on, what was that'? Next, you'll be teaching AdWords on Khan Academy ;)"
"Testing assumptions about customers early and often is key to the success to any new product. ‘Your First 3 Months on AdWords’ provides a simple, low cost methodology for working out who your audience is and how to get them to your site. It allows any entrepreneur to validate those key assumptions around cost of traffic and conversion early in the businesses life. ‘Your First 3 Months on AdWords’ is an essential weapon in any startup’s armory."
"This is seriously a great resource - all of the issues that I have had with AdWords campaigns are covered perfectly here - with some great tips too!"
A thoroughly tested, scalable and easy to follow method for generating profitable leads through AdWords that you can learn in 3 hours
Detailed appendices on keyword research, quality score, writing ad copy, organising your time, tracking conversions and more
3 step by step instructional videos showing you exactly what you need to do in order to setup and run your campaigns
Nothing else - we don't waste any time on all the unnecessary AdWords features you don't need
I'm Iain Dooley. I live in the Central Coast of NSW, Australia with my wife and our 2 daughters.
I run a software company called Working Software. We run all our "digital services" (web design, hosting, SEO, SEM, SMS and email marketing etc.) through an online marketing brand called Decal Marketing.
I wrote this book after spending thousands of dollars and hundreds of hours learning how to get profitable leads through AdWords. We now use this system for all of our clients, and I'd like to share it with you.
There are a number of tools, processes and systems we have developed as part of our business and I will be progressively releasing these as information products.
Your First 3 Months on AdWords is the first of this series.
Authenticity is key to online trust.
You can find out more about me online:
I am dools on Hacker News
I am @iaindooley on Twitter
Working Software has a Facebook page
Working Software is on Twitter
I am on LinkedIn (feel free to connect with me - just mention this book in your invitation)
We (Working Software) have created a cool CMS that you might have heard of http://www.decalcms.com/
I'm closely involved with Fishburners.org - a co-working space located in Sydney, Australia
Also, I'm selling this book through Gumroad, the online payment platform of choice for many successful eBook authors such as Nathan Barry and Sacha Grief.
Gumroad don't work with just anybody, and I had to go through an approval process to become authorised to sell using their system.
The world is a big place. The number of advertisers on Google is estimated somewhere in the vicinity of 2 - 3 million, spending an estimated 37.9 billion dollars per year on AdWords.
It would be impossible for me to sell enough copies of this book to present a significant threat to my livelihood or those of my clients.
If this does end up happening then I will be a millionaire many times over in which case you can catch me not caring with an enormous cocktail on the private island of my choosing.
This outcome seems highly unlikely but I am totally open to it.
Yes I will. I strongly believe that this information will transform your business as it already has done for my clients.
If you're not happy with the results, send an email within 6 months of purchase to [email protected] with the subject line "Adwords refund" and I'll refund your money immediately without requiring you to provide a reason.
I will ask you why you wanted a refund (ie. Did you not like the book? Was the price too high? Decided against using AdWords?) but I will provide you with a full refund first, and ask questions later.
I charge my corporate clients thousands of dollars to do exactly what I am outlining in this book. This is my way of sharing my knowledge with with smaller businesses for a discounted fee.
This book is the result of tens of thousands of dollars and years of trial and error as I built my business. As a result, the information presented is incredibly valuable and will enable the reader to make lots of money, save lots of money or both. What I am selling here is what I have learned, condensed into a simple, easy to replicate system. I am letting you stand on the shoulders of everything I have learned and, believe me, if I could go back to the start of my Adwords adventures and pay 10 times this amount, I would gladly do so in order to save myself the money, time and tears.
In fact, the information in this book is so repeatable and scalable that you could conceivably start a consulting business solely using the system presented here and make a reasonable living out of it.
I so firmly believe in the system that I am presenting in this book that I am offering a 100% money back guarantee. If you genuinely practice these techniques and don't see a value, just let me know within 6 months of purchase and I will refund the cost of the book.
I do sell consulting services using the information provided in this book, however the prices that I sell those services at intentionally place them out of reach of most small businesses.
The businesses that I do want to sell to, are big enough that even if the system is laid out in a book like this they'd still rather just pay Decal Marketing to handle it all for them.
By distilling key parts of our marketing systems into information products, I can service the lower end of the market profitably whilst raising the profile of my company allowing us to pitch to larger clients in the future.
Basically, by publishing this book successfully, Decal Marketing becomes synonymous with "Awesome AdWords Execution".
You sure could, and if you do I'd love to hear from you. Let me know how you go by emailing
I really hope you find this book useful. I think it's an absolute crime that Adwords is so difficult to use. Share your stories with me and let me know how it goes: